The Four C's

CUT, COLOR, CLARITY and CARAT WEIGHT. It's the way we buy diamonds, it's the way you should buy your diamond. Here are all the basics to get you started.

The first step is to choose a diamond. The shape is often the toughest choice, and there is really no exact formula. In the end, it’s really up to what you personally like. While the diamond certainly can’t speak, it is telling the world exactly how you feel about her. Think about it. For years to come this ring will be the one thing she wears every day that she didn’t buy for herself. When she looks down at it she will think of only one thing...you. That is why what you like really matters. If you feel strongly about a particular shape, go for it. Not sure yet? Try our Diamond Buyer's Guide for a little more help.

Learn more about the 4 C's of diamond buying

The 4C's : Color

The 4C's : Cut

The 4C's : Clarity

The 4C's : Carat Weight