Shinola

Shinola

Shinola – Where American is Made. We are absolutely thrilled to be one of the select jewelers to launch the new Shinola brand products. Not only are they cool watches, bicycles and leather goods, but Shinola has such a captivating All American story. It is all about preserving a legacy through their collaborations. Shinola represents a business motivated decision to open a factory in the economically depressed city that has been struggling to maintain its former glory, with the believe products should be built to last and that they would reclaim the making of things that are made well; define American luxury through American quality. They believed in the beauty of the industry.

To build the first watch made in Detroit using Swiss and other imported materials, they had to build the first watch factory in Detroit. Their production line is among the most modern in the world, and the Shinola factory adheres to Swiss quality standards. Everything is done by hand, from building our own movements to final assembly.

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