Sethi Couture

Raised by parents who are purveyors of rare and unusual diamonds, Pratima and Prerna were surrounded by the most exquisite stones at an early age and so their childhood included an education in antique, vintage cuts, and rare natural color diamonds. The idea of a career in traditional jewelry, however, was not in their stars immediately. Instead, they set out on a different path. After receiving her MBA, Pratima began a career with a luxury brand and Prerna pursued her interest in the apparel industry after studying architecture. Yet, their desire to design everyday elevated essentials with the same diamonds they grew up admiring could not be ignored. In 2009, Sethi Couture launched its first collection of fine jewelry. Sethi Couture evokes Pratima's affinity for lacy delicate and feminine designs and Prerna's passion for architectural details and color, set against the backdrop of 18kt gold. The collection is based primarily on simple elegant styles and nature-inspired motifs, which transcend time, place, and occasion - offering casual luxury for the fashion forward, savvy-sophisticate.